February 8, 2023

Toyota’s up coming-gen Tundra receives larger, sad to say

With no authentic scale for the eye to evaluate towards in either the leaked or official image, you’ll have to consider my word that Toyota’s to start with redesign of the Tundra considering the fact that 2007 is major, seriously huge. And that, to me, is a missed chance.

Instead than attempt to out-Detroit the Detroit 3 on what is arguably their dwelling turf by setting up the Canyonero of pickups, Toyota could have absent in the other course and shrunk down the Tundra, radically increasing its aerodynamics and gas overall economy and environment alone apart in the segment.

A fifty percent-ton pickup with a hybrid powertrain that will suit in a common garage and is simpler to park than competition may possibly or may perhaps not be a winning formulation, but it is just one factor in that critical phase: distinct. And that to me would seem like a great issue to be for Toyota.

In the comprehensive-sizing pickup phase, the Toyota Tundra is a perennial also-ran, locked in fifth position at the rear of the Ford F-Series, Chevrolet Silverado, Ram and the GMC Sierra, and ahead of the Nissan Titan. From 2010 to 2020 (inclusive), the Tundra averaged yearly U.S. gross sales of 108,986, what would be viewed as a respectable level for most autos — apart from that it pales from the normal quantity of each other whole-dimension pickup, sans the Titan. Granted, Toyota has just the 50 percent-ton product going up in opposition to the merged profits of 50 percent-, a few-quarter-ton and more substantial pickups and chassis cab offerings from Ford, GM and Ram.

There are a amount of very long-time period causes to argue for Toyota likely scaled-down with the Tundra, which include regulatory pressures to make improvements to gas economic climate and the company’s carbon-neutral-by-2050 pledge.

The major argument from it is which is likely not what Toyota prospects imagine they want — at least not people at present buying the Tundra. But let’s be genuine: Each comprehensive-dimension pickup on the current market nowadays is bloated and outsized. Automakers aren’t complaining about the craze, although, simply because those people bloated and outsized pickups offer at bloated and oversized price ranges, with commensurate concentrations of revenue, and like it or not, that is why any of them are in business.

Toyota experienced 14 years to contemplate where to get the following-era Tundra, and we never still know for confident all that the auto will be capable to do once it reaches the market afterwards this calendar year. But at least from my vantage level — which admittedly is about halfway up that Freightliner-sized grille — it would have been fascinating if Toyota had preferred a different path.