January 27, 2023

Lifted Pickup Truck Profits Increase Amid Used Motor vehicle Lack

  • The automobile marketplace has gone bananas during the pandemic. 
  • Made use of and new cars and trucks are more and more really hard to locate, pushing buyers to take into account strange options. 
  • Lifted Vehicles, a seller of jacked-up pickups in Arizona, is smashing product sales data as need booms. 

The pandemic has kicked the automobile marketplace into overdrive. And it really is not just operate-of-the-mill crossovers and SUVs that are marketing like hotcakes. 

Amid shortages on vendor plenty and a voracious hunger for vehicles, automobiles when regarded as area of interest are coming into the mainstream. 

At Lifted Vans, which modifies utilized pickups and SUVs with taller suspensions, beefier tires, and new wheels, business has been booming in the course of the pandemic. The business has broken sales information nearly each month due to the fact Could 2020 throughout its 4 spots in Arizona, Chad Staples, the company’s company director of training and recruiting, advised Insider in July. 

A stew of elements brought on by the pandemic — most notably a shortage of laptop or computer chips crucial for developing vehicles — has sent new and applied auto charges skyrocketing. Consumers unhappy with options on the new facet are shifting toward the secondhand market place, driving up rates and crunching inventories. 

It all suggests that most applied autos are unattainable to come across for a minimal value, and a lot of are really hard to come by altogether. The chip lack has hit truck output challenging, and made use of pickups have skilled some of the most staggering price tag boosts above the final 12 months as inventories dwindle. 

A secondhand Ram 1500 value $40,200 in June, a whopping $12,000 or 42.6% enhance in excess of the year prior, according to automotive researcher iSeeCars.com. GMC Sierra price ranges surged $14,000 or 41.3% over the very same period of time. 

Lifted Trucks' lot in Arizona.

Lifted Trucks’ margins are up 30% amid the spike in demand for pickups.

Lifted Vans


On top of its usual clientele, Lifted Vehicles has witnessed a spike in shoppers who were not in search of out a jacked-up pickup, but could not come across what they were searching for any place else, Staples said. Shortage throughout the state implies a lot of prospective buyers are willing to shell out countless numbers added for a 2-8-inch carry if it usually means they can lastly get their fingers on the appropriate truck. 

And with a median charge of $55,000, Lifted Trucks’ motor vehicles will not come cheap. A lot of types in its stock will operate you north of $75,000. 

Go through additional: A GM exec turned SPAC founder reveals how a flying motor vehicle startup just landed a $1 billion offer

Desperate buyers are coming from farther away than ever. Right before the pandemic, Lifted Trucks’ gross sales ended up predominantly regional, with the occasional purchaser in close by California, New Mexico, or Nevada, Staples said. Now 30-40% of inquiries arrive from out of point out. One particular the latest purchaser drove his trade-in from Pennsylvania.

In addition, vehicles that would’ve sat on Lifted Trucks’ plenty for a although in regular situations are being snatched up fast. Motor vehicles with unconventional selections offers and bizarre paint employment — like banana yellow, orange, and neon environmentally friendly — don’t past lengthy, Staples explained. 

With purchasers inclined to pay back additional than at any time, specially for hard-to-come across vehicles, income margins are up appreciably, Staples explained. Types in particularly limited provide are heading for astronomical price ranges. A GM diesel truck would’ve gone for someplace in the $60,000 vary just before the pandemic — now Lifted Vehicles does not element with them for much less than $80,000. 

Lifted Trucks’ results mirrors a much larger trend sweeping vehicle shopping for throughout the pandemic. With scant options to select from, buyers have been growing their budgets and likely for autos they would not ordinarily consider. 

“Autos that or else would not be looked at may well be the only automobiles on the whole lot,” Cameron Johnson, who operates Magic Town Automobile Group’s four dealerships in Virginia, instructed Insider. “I think all the things is currently being viewed as now.”

The average cost paid out for a made use of vehicle surged just about 30% among June 2020 and June 2021 to close to $26,500, in accordance to Edmunds. 

Amid the shopping for frenzy, Lifted Vehicles is on the lookout to extend. It is really opening up yet another retail store in Scottsdale, Arizona in the drop, right before searching to develop a countrywide existence with stores in Texas, Colorado, and elsewhere.

Are you a auto seller, operator, or private seller with a tale to share about what it can be like to invest in and sell automobiles appropriate now? Has a supplier presented to obtain your made use of or leased vehicle? Speak to this reporter at tlevin@insider.com