Ford Puma passes Fiesta, Emphasis to develop into automaker’s top rated-seller in Europe

The Puma went on sale in 2019, providing Ford a more high quality entrant in the fast-expanding smaller SUV phase together with the price range EcoSport. Previous 12 months, the Puma was Ford of Europe’s third greatest-seller after the Concentration and Fiesta.

Solid revenue of the Puma this 12 months pushed it forward of the Dacia Duster and Hyundai Kona to give it fourth area in Europe’s small SUV segment guiding the Peugeot 2008, Renault Captur and Volkswagen T-Cross.

Revenue of the Ford Concentration fell 40 per cent in the initial 6 months, although Fiesta sales had been down 9.4 percent in accordance to data from JATO Dynamics industry scientists.

The fall in product sales for the two cars and trucks is even additional remarkable due to the fact most styles noticed quantity rebound in the to start with half when compared with the very same interval in 2020 when lots of dealerships were pressured to shut throughout Europe as governments launched actions to management the COVID-19 pandemic.

Like other automakers, Ford’s production has been strike by the world lack of automotive semiconductors, which has afflicted all its European crops, together with Craiova in Romania, wherever the Puma is created. From April 26 to May possibly, the Craiova factory operated with two shifts rather of a few, and had 6 days of no manufacturing on April 28 and between May perhaps 10-14, according to the company.

Ford claimed the Puma has not been offered precedence for semiconductors for any other purpose other than bigger desire.

“Prioritization is specified to buyer orders and CO2 compliance cars across the array,” a company spokesman mentioned.

Automakers in Europe prioritize minimal-emissions cars to stay away from remaining fined by the European Union for missing mandated CO2 reduction targets.

The Puma does not qualify as a compliance auto because of to the lack of a plug-in hybrid variant. The automobile is available with delicate-hybrid technologies.

The SUV will allow Ford to sell a little design with a substantially larger sticker price tag than the Fiesta. The Puma starts off at 22,045 kilos ($30,600) in the British isles, Ford’s most significant European market place, while the Fiesta starts off at 16,645 lbs.