February 8, 2023

Daimler’s Maybach, AMG and G-Class will be bundled into new luxury group

BERLIN — Mercedes-Benz owner Daimler will unveil a new company group comprising the AMG, Maybach and G-Class subbrands at the Munich automobile demonstrate in September.

The transfer will streamline marketing prices and is section of Daimler CEO Ola Kallenius’ approach to boost productivity and profitability, with a aim on large-margin sales.

AMG boss Philipp Schiemer is anticipated to lead the group.

AMG is Mercedes’ performance brand, Maybach is a rival to Rolls-Royce and Bentley, and the G-Class portfolio consists of luxurious off-street vehicles.

“Strengthening the subbrands is an important pillar in the Mercedes-Benz technique,” a Daimler spokesperson explained to Automotive Information Europe sister publication Automobilwoche. “We will not only sustain the independence, powerful identities and developed corporate cultures of the person brands, but also even further extend and sharpen them.”

“At the moment, we are in the method of creating it and analyzing the probable in the many locations,” the spokesperson extra.

It is not but clear what official corporate composition the new team would acquire. There are no present plans to spin off the unit soon after it is recognized, Automobilwoche resources stated.

The reorganization comes as the 1st electrified Mercedes-AMGs debut this year, with a U.S. current market launch expected in 2022. The new hybrid powertrain is derived from the ability pack of the Mercedes-AMG Petronas System 1 racecar.

Mercedes rolled out the new Maybach S-Class in November 2020 with the debut of the Maybach S 580 4MATIC sedan, which competes with the Bentley Flying Spur. Mercedes has marketed extra than 60,000 Maybach S-Course sedans globally due to the fact 2015.

Unconfirmed reviews from all over the Internet also recommend Mercedes is planning to offer an electrical version of the G-Course SUV, which could be termed the EQG.